To enhance the Group’s leading market position, the Executive Team has worked actively in recent years to renew and develop its strategy. The overall focus is to spearhead the trend towards increasing security with a product-driven offering centered on the customer. The primary product ranges are mechanical locks and security doors, electromechanical and electronic locks, access control, identification technology and automatic doors. The strategic action plans have been divided into three focus areas: market presence, product leadership and cost-efficiency.

Market presence

ASSA ABLOY’s strategy for enhancing its market presence
has three main aspects:
• Exploiting the strength of the brand portfolio.
• Increasing growth in the core business.
• Expanding into new markets and segments.

Product leadership

The overall goal is continuous development of products that
offer increased customer benefit and lower product costs. A
key activity for achieving this is to increase the use of common
product platforms with fewer components.


The Group focuses closely on cost-efficiency in all areas. Its
efforts towards common product platforms, fewer components
and joint product development have already been

Source: Annual Report 2007.

Read the full strategy in the Annual Report 2007.

ASSA ABLOY’s vision is:

  • To be the world-leading, most successful and most innovative provider of total door opening solutions.
  • To lead in innovation and offer well-designed, convenient, safe and secure solutions that create added value for our customers.
  • To be an attractive employer to our workforce.